讲座时间：6月28日（周二）上午9点
腾讯会议：112-789-261
讲座题目：Early bird versus late owl: An empirical investigation of individual shopping time habit and its effects
讲座内容：Little research has focused on online shopping habit, particularly concerning time, missing opportunity to potentially improve important outcomes by the simple innovative use of time. Based on a unique dataset that includes reviews as well as pertinent purchases at the individual level from a large online retailer, this study investigates whether consumers exhibit time habits for online shopping and whether following such time habits affects their satisfaction and re-visit behavior. We employ activity-based metrics to assess individual shopping time habit, and results show that consumers form shopping time habits, and they obtain higher consumer satisfaction and exhibit greater re-visit behavior when the timing of shopping follows their shopping time habits.
主讲人简介：张紫琼，哈尔滨工业大学经济与管理学院教授、博士生导师，研究方向为电子商务、消费者行为。近年来，在MISQ、TM、JTR等期刊发表录用论文40余篇；主持国家自然科学基金多项(优秀青年项目、重点项目等)，教育部新世纪优秀人才支持计划项目、教育部霍英东教育基金青年教师项目各1项。获Elsevier中国高被引学者、黑龙江省自然科学二等奖1项、黑龙江省科技进步二等奖1项、教育部全国百篇优秀博士学位论文提名奖等。
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